Whether you’ve heard it in passing or spoken in-depth, one can conclude that employer branding is important to a company’s identity.
Employer branding describes your company’s promise to employees in exchange for their talents, contact, and skills. Additionally, employer branding encompasses the market’s perception of your company as an employer.
In short, employer branding is the reputation that a company garners through its actions.
Additionally, this concept is a valuable marketing tool when recruiting potential candidates.
Overall, employer branding is an essential business function. Take a look at these top employer branding examples to emulate.
Employer Branding Examples to Emulate
Inevitably, at the top of this list of employer branding examples is Google. Google’s “work hard, play hard” work environment is known widely. It only takes a quick web search to see its various employee initiatives to encourage a steady work-life balance and professional development. Google’s Instagram account, @lifeatgoogle, is a shining visual example of team building events, speaker series, and company events. Google’s social presence is unmistaken. Nevertheless, this presence extends beyond its numerous social media accounts.
Google empowers its employees to ‘Do cool things that matter.’ To demonstrate, the tech giant has several wellness initiatives and comprehensive benefits in place to ensure that employees are able to achieve such high standards. From free snacks to lucrative healthcare options, Google has achieved an optimal employer brand.
Starbucks
Your cup of joe will taste even better after reading about Starbucks employer branding! You may know Starbucks from its iconic logo, but it is also fast becoming known for its impressive employer brand. Most notably, its dedication to employing diverse groups like veterans and students.
To elaborate, since 2013 Starbucks has employed over 22,00 and is committed to hiring 25,000 by 2025. In addition, Starbucks supports Hiring Heroes, the USO, Blue Star Families, and more. Not to mention, Starbucks partners with Arizona State University to provide student employees with a tuition-free education through its College Achievement Plan. All in all, Starbucks has created an impressive employer brand that shows that it cares about its employees.
Microsoft
Software industry mogul Microsft woos future employees with promises of technological development and a stable work environment. Like other examples, Microsoft has a comprehensive benefits package to rival many software companies. Nevertheless, in recent years, Microsoft has turned its attention to social media as an effective employer branding tool.
Microsoft’s aggressive employee branding social strategy encompasses Twitter, Facebook, LinkedIn, YouTube, and blogs in order to show—not tell—what working at Microsoft is all about. In return, Microsoft was able to communicate their culture and values, create a community, and create a big picture. Overall, Microsoft created a substantial social presence to improve their employer brand.
Start Branding Your Company
Employer branding is an effective recruitment tool that every employer should take advantage of. However, if you are in need of talent quick, partner with TruPath Search.
TruPath is an executive search firm that specializes in a number of industries. The firm’s mission is to connect clients and culturally-aligned candidates to improve business processes and profitability. TruPath does this through its search process TruProcess, a hands-on approach to recruiting. In all, TruPath has successfully placed nearly 17,000 individuals with this process.
Contact TruPath Search at 1-844-TRUPATH (878-7284) to learn more about TruProcess and start the recruiting process.