To lead without a vision is to lead without an idea of where the company is progressing. Oftentimes, leaders are struck with the grand questions of ‘Where are we going?’ and ‘How are we getting there?’. If you’ve done your research you may have graphs, charts, and anecdotes of your ideal company. However, the leader must have a compelling leadership vision statement to arouse actions and passion.
After all, the leadership vision statement reflects the company values and ideals, sets organizational direction and purpose, and inspires loyalty.
With such significance placed on the leadership vision statement, it is important to craft a compelling statement to inspire a workforce. Here a few things that you should keep in mind when writing an irresistible vision statement.
Create A Compelling Leadership Vision Statement
Define a Problem
First and foremost, a vision statement should be aspirational and create a positive change in the world. Oftentimes, this statement is defined by a problem that the author identifies. For example, the problem defined can be climate change, world hunger, or homelessness. The identified problem is solely up to the writer and can be inspired by a passion, or a service that they already provide.
Specify a Goal
After you define the problem, define how your services or product can resolve the issue. This step is especially important because it specifies how your company will progress. In the end, it will give employees a clear idea of how they can use their skills to better the company.
Write the Vision Statement
With the previous steps in mind, write a 10-15 word statement that defines the need and how your product or service. Consequently, there is not a template for writing the perfect leadership vision statement; however, there are a few traits that you should keep in mind when crafting the statement. In effect, ensure that the statement is concise, inspiring, and challenging.
Irresistible Leadership Vision Statements to Emulate
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. – Patagonia
To transform communities by inspiring people throughout the world to open their minds, accept and include people with intellectual disabilities and thereby anyone who is perceived as different. – Special Olympics
Oceana seeks to make out oceans as rich, healthy and abundant as they once were. – Oceana
Shaping the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world. – Smithsonian Institutions
Hire Employees With A Similar Need
As said before, the leadership vision statement defines the mission and goals of the company. After you create a compelling leadership vision statement, it is important to hire employees who identify with your mission.
Partner with a staffing agency that takes your mission, values, and vision into account when screening potential employees. Given these points, TruPath does exactly this to source candidate’s to ensure retention. In addition, the client can rest assured knowing that its employees have the resources, knowledge, and passion to fulfill their needs.
Contact TruPath today to find talented individuals who believe in your vision statement and can progress the company.