TruPath recruiters find a Territory Sales Representative by expanding into adjacent industries. Learn more about the recruiting strategy below. ⬇️⬇️⬇️
Looking for sales talent? TruPath recruiters can help you fill your open role quickly!
The beauty of recruiting is that it’s customizable. Recruiters can begin with a narrow search and expand it over time. This is the strategy TruPath recruiters used to find the right person for this South Florida Sales role. Opening a new territory can be a challenge! So, finding the right person with an entrepreneurial spirit was key to our client’s growth success.
The Client’s Need:
An HVAC client was seeking a new Territory Sales Representative to launch a new territory in South Florida. This person needs to be familiar with the wholesale model to successfully sell to distributors. In addition, this person must be technically savvy in order to teach the engineered features of the product. Because starting a new territory can be a challenge, the ideal person is also hardworking and energetic.
TruPath recruiters started a narrow search in the HVAC industry to ensure technical skills would be present in candidates. Quickly, they realized this strategy was too limited. The recruiters started searching for sales representatives in adjacent industries who had experience training on electrical and/or mechanical products. This search led to several candidates! The lighting industry recently went through some changes causing passive candidates to take an interest in new products.
TruPath recruiters found a candidate who was, in fact, ready to leave the lighting industry. He enjoyed the technical training aspect of selling. He excelled in having in-depth conversations about product features. In addition to having a good understanding of electronics and the wholesale model, he was running his own company. So, the candidate had the entrepreneurial spirit our client was looking for!
As a trusted recruitment source since 2002, the recruiters at TruPath have a customizable process that helps partners (clients) feel comfortable in their search for top talent. Contact a TruPath team member today to tell us about your staffing needs.